Clean, strategic design that drives real business results.
I'm Tammy Allen, a Senior Graphic Designer with 15+ years rebranding healthcare and B2B companies. Backed by GDUSA Design Awards and campaigns that have driven measurable pipeline growth.
Download resumeBrands I've worked with
Featured Work
Case studies from recent branding, campaign, and presentation design work, each recognized with a GDUSA Design Award.
healthcare, financial research, B2B sales enablement, insurance/health advisory, consumer/hospitality
2025 GDUSA Design Award™ Winner




2025 GDUSA Inhouse Design Awards™




2023 GDUSA Inhouse Design Awards™




GDUSA 2020 Health + Wellness Design Awards™




Skills & Services
What I bring to the table, from brand foundations to the campaigns and materials that put them to work.
Branding & Identity
Full rebrands, logo systems, and brand guidelines built to hold up across every touchpoint, from a healthcare research firm to a boutique winery.
UI/Web Design
Website design and UI work that translates a brand identity into a clean, functional online experience.
Presentations & Sales Enablement
Pitch decks, sales sheets, and webinar design built to close deals, including work that helped grow webinars into a #1 lead-generation channel.
Marketing Campaigns
Conference marketing, direct mail, digital campaigns, and landing pages designed to move pipeline, not just look good — including a campaign that contributed to $83M in pipeline in 2024.
Alerion Advisors







Rebellis Group







CFRA Research







GHG Advisors







Pareto Intelligence







Global Financial Media Brand


Rebellis Group


CFRA Research
Role: Art direction, Adobe XD prototype design, user journey, wireframes for desktop and mobile. Built Wordpress site with content and images.


GHG Advisors
Role: Art direction, Adobe XD prototype design and user journey. Built Wordpress site pages with content and images.





Legacy Golf & Lifestyle Brand





Digital Health Brand
Role: Layout design, UI website design, illustrations & custom icons, animations, and art direction & branding.




Alerion Advisors
Role: Art direction & brand design, deck creation







Richardson & Challenger
Role: Art direction & brand design, deck creation







Richardson & Challenger
Role: Art direction & brand design, layout design







Richardson & Challenger
Role: Art direction & brand design, deck creation







CFRA Research
Role: Art direction & brand design, deck creation







TED@Work
Role: Art direction, ad creation







Alerion Advisors
LinkedIn Ad Campaigns
Role: Art direction, ad creation







Challenger, Inc.
Role: Art direction, ad creation







Recommendations
"There were countless times throughout my days where I would say the words, “Tammy is THE BEST.” So much so that my colleagues, friends, and family probably got sick of hearing it. But I cannot emphasize enough how true it is: Tammy is the *best*. She came to work for me at Pareto Intelligence and HealthScape Advisors (and eventually also Gorman Health Group [GHG]) as our first-ever dedicated graphic designer, and for a long time, it was just her and me taking on all things marketing. As a designer and artist, she is top notch. There's a reason why she wins so many awards for her work. She seems to have an endless well of creativity even when working within the confines of a single brand. Tactically, she does it all—from marketing design (email, social media, digital ads, infographics, collateral, print and direct mail, etc.)… to web and UX design… motion graphics… trade show booths… even some packaging design and custom wall decals and window clings for our office interior decorating. She also designed and launched a gorgeous new brand identity for GHG. You get the gist. Throughout everything she does, Tammy pays attention to the details but knows how to keep the big picture in mind. She is also collaborative and passionate about using great design to grow a business. I would enthusiastically recommend her to anyone who is looking for an outstanding designer to catapult their brand towards success."
Bre Bush
"You know that old adage about how you can get fast or good, but you can't get both? Tammy is a unicorn who can do both. She's a talented designer who can execute your vision and is a delight to work with. She has imagination and an eye for detail and order, a combination of creative and analytical that few designers have. I highly recommend her. Before I managed Tammy, I partnered with her to revamp the visual storytelling in our webinars. There are few phrases that strike fear in the hearts of creatives like "corporate webinar Powerpoint" but Tammy proved that she is the rare designer who can turn it into a work of art. Her willingness to push Powerpoint to its limits supported our efforts in growing our webinars into our #1 lead generator in 2024. She's also versatile. Need a powerful infographic? She's got you. Need a template in Canva to create product one sheets in a hurry? She's got you. Need a mood board and creative direction for a campaign, plus all the assets you've thought of (and a list of the ones you've forgotten)? Hell yeah, she's got you. Any business — B2B, B2C, nonprofit — would be lucky to have Tammy in their corner."
Stephanie (Stevie) Kuenn
"There aren't enough compliments I could give Tammy Allen. She's the type of creative professional marketers DREAM of working with. Tammy takes abstract ideas and makes them business-impacting realities. From campaigns to product launches to website imagery and everything in between, there's no project she can't take on. On a professional level, she's an absolute joy to partner with. She's honest, collaborative and trustworthy, and I'd be thrilled to work alongside her again if the opportunity arose!"
Kait Smith-Chisolm
"I highly recommend Tammy for any design strategy work. She has been a pleasure to work with—responsive, collaborative, and consistently delivers high-quality results. Tammy brings more than just great design; she approaches every project with a strategic mindset, ensuring the creative direction supports our broader goals. Her ability to quickly incorporate feedback and deliver polished work has made a real impact on our team. We’re grateful for her support and look forward to continuing our work together."
Kristina Adrian
About Me

Hi, I'm Tammy Allen — a Senior Graphic Designer with 15+ years of experience building brand success and visual identity across healthcare, B2B, and financial services. I specialize in rebranding established companies that have outgrown their identity, pairing clean, contemporary design with strategic thinking so a brand stays consistent, memorable, and works everywhere it needs to.
Most recently, I led creative for Richardson Sales Performance and Challenger Inc., two top sales training companies, where I established Challenger's brand standards, built co-branded guidelines following an acquisition, and led go-to-market campaigns that contributed to $83M in pipeline in 2024 — work that earned three 2025 GDUSA Design Awards™.
Before that, I led a full rebrand at CFRA Research, transforming the company's visual identity and earning a 2023 GDUSA In-House Design Award™. Across every role, I focus on marketing materials and sales enablement design that boosts brand visibility and drives real engagement.
A few fun facts: I live in Hawaii but keep Central time hours, starting my day between 4-5am. I'm a dog mom to two rescue pups adopted from local shelters.