Portfolio

Selected work spanning brand identity, UI/web design, presentations, and marketing campaigns — starting with a few award-winning case studies, followed by the full portfolio below.

View Healthcare Portfolio
Selling Challenges Research Study Report, GDUSA Award Winner - Tammy Allen, Graphic Designer

Selling Challenges Research Study Report

2025 GDUSA Design Award™ Winner
View Case Study
Challenger Team Diagnostic Presentation, GDUSA Award Winner - Tammy Allen, Graphic Designer

Challenger Team Diagnostic Presentation

2025 GDUSA Inhouse Design Award™ Winner
View Case Study
CFRA Brand Identity - Tammy Allen, Graphic Designer

CFRA Research Brand Identity

2023 GDUSA Inhouse Design Award™ Winner
View Case Study
GHG Advisors Branding, GDUSA Award Winner - Tammy Allen, Graphic Designer

GHG Advisors Brand Identity & Website

2021 GDUSA American Inhouse Design Award™ & GDUSA 2020 Health + Wellness Design Award™ Winner
View Case Study

Skills & Services

What I bring to the table, from brand foundations to the campaigns and materials that put them to work.

  • Branding & Identity - Tammy Allen, Graphic Designer

    Branding & Identity
    Full rebrands, logo systems, and brand guidelines built to hold up across every touchpoint, from a healthcare research firm to a boutique winery.

  • UI/Web Design - Tammy Allen, Graphic Designer

    UI/Web Design
    Website design and UI work that translates a brand identity into a clean, functional online experience.

  • Presentation design - Tammy Allen, Graphic Designer

    Presentations & Sales Enablement
    Pitch decks, sales sheets, and webinar design built to close deals, including work that helped grow webinars into a #1 lead-generation channel.

  • Marketing Campaigns - Tammy Allen, Graphic Designer

    Marketing Campaigns
    Conference marketing, direct mail, digital campaigns, and landing pages designed to move pipeline, not just look good — including a campaign that contributed to $83M in pipeline in 2024.

  • Tools and workflows | Tammy Allen, Graphic Designer

    Tools & Workflows
    My design work runs on Adobe Creative Suite: Illustrator, Photoshop, InDesign, Premiere Pro, and Acrobat, alongside Figma for component-based design and prototyping, PowerPoint and Google Slides for corporate decks, and Canva for branded template systems that non-designers can use independently.

    For web I work in WordPress, Wix, Webflow, and Squarespace, and I design and build HubSpot email campaigns and landing pages directly in the platform.

    I use AI tools in daily production: Figma Make for UI layout suggestions, and Claude for maintaining AI-ready design system documentation that guides brand-consistent output across tools. Layout planning that used to take an hour now takes under 15 minutes per deck. Review passes in PowerPoint that used to run 20+ minutes now take less than 5.

Alerion Advisors

Role: Art direction & brand design, typography & color palette, application examples & UI mockups.

View full brand kit.
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer

Rebellis Group

Role: Art direction & brand design, typography & color palette, application examples & UI mockups.
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View full brand kit.
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer

CFRA Research

Role: Art direction & brand design, typography & color palette, icons, illustration & imagery styles.

View full brand kit.
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer

GHG Advisors

Role: Art direction & brand design, logo, typography & color palette, icons, illustration & imagery styles.
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer

Pareto Intelligence

Role: Art direction & brand design, typography & color palette, icons, illustration & imagery styles.
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Corporate brand design- Tammy Sue Allen, Graphic Designer
Global Financial Media Brand
B2B Enterprise Web Design

Role: Art direction and Figma website UI design.
View full prototype.
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Rebellis Group
Healthcare Consulting

Role: Art direction and Wix Studio UI design.
View full prototype.
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
CFRA Research
Equity Research Firm

Role: Art direction, Adobe XD prototype design, user journey, wireframes for desktop and mobile.  Built WordPress site with content and images.
Corporate website & UI design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
GHG Advisors
Healthcare Consulting

Role: Art direction, Adobe XD prototype design and user journey. Built WordPress site pages with content and images.
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Legacy Golf & Lifestyle Brand
Role: Art direction & brand style, logo design, custom icons, Figma website UI design.
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Digital Health Brand
Patient-focused oncology care platform

Role: Layout design, UI website design, illustrations & custom icons, animations, and art direction & branding.
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer
Corporate website design - Tammy Sue Allen, Graphic Designer

Alerion Advisors

Healthcare Data Presentation

Role: Art direction & brand design, deck creation
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer

Richardson & Challenger

Webinar Deck

Role: Art direction & brand design, deck creation
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer

Richardson & Challenger

Digital White Paper

Role: Art direction & brand design, layout design
Corporate presentation- Tammy Sue Allen , Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen , Graphic Designer
Corporate presentation- Tammy Sue Allen , Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer
Corporate presentation- Tammy Sue Allen, Graphic Designer

Richardson & Challenger

Webinar Deck

Role: Art direction & brand design, deck creation
Richardson Challenger webinar design
Richardson Challenger webinar design
Richardson Challenger webinar design
Richardson Challenger webinar design
Richardson Challenger webinar design
Richardson Challenger webinar design
Richardson Challenger webinar design

CFRA Research

Corporate Sales Deck

Role: Art direction & brand design, deck creation
CFRA presentation design
CFRA presentation design
CFRA presentation design
CFRA presentation design
CFRA presentation design
CFRA presentation design
CFRA presentation design

TED@Work

LinkedIn Ad Campaign

Role: Art direction, ad creation
TED@Work LinkedIn ad design
TED@Work LinkedIn ad design
TED@Work LinkedIn ad design
TED Conferences LinkedIn Ad
TED@Work LinkedIn ad design
TED@Work LinkedIn ad design
TED@Work LinkedIn ad design
LinkedIn Carousel Ad - TED@Work - Tammy Allen, Graphic Designer
TED Conferences Animated GIF Ad
TED Conferences Animated GIF Ad

Alerion Advisors

Family of Companies
LinkedIn Ad Campaigns

Role: Art direction, ad creation
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design
Alerion Advisors LinkedIn ad design

Challenger, Inc.

LinkedIn Ad Campaigns

Role: Art direction, ad creation
Challenger LinkedIn ad design
Challenger LinkedIn ad design
Challenger LinkedIn ad design
Challenger LinkedIn ad design
Challenger LinkedIn ad design
Challenger LinkedIn ad design
Challenger LinkedIn ad design

Pareto Intelligence

RISE Healthcare Conference Marketing Campaign

Role: Art direction, email and landing page creation

GDUSA 2020 American In-house Design Award™Winner
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
RISE Healthcare Conference Campaign | Tammy Allen, Graphic Designer
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