About

Tammy Allen, Graphic Designer

Hi, I'm Tammy Allen — a Senior Graphic Designer with 15+ years of experience building brand success and visual identity across healthcare, B2B, and financial services. I specialize in rebranding established companies that have outgrown their identity, pairing clean, contemporary design with strategic thinking so a brand stays consistent, memorable, and works everywhere it needs to.
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Most recently, I led creative for Richardson Sales Performance and Challenger Inc., two top sales training companies, where I established Challenger's brand standards, built co-branded guidelines following an acquisition, and led go-to-market campaigns that contributed to $83M in pipeline in 2024 — work that earned three 2025 GDUSA Design Awards™.
Before that, I led a full rebrand at CFRA Research, transforming the company's visual identity and earning a 2023 GDUSA In-House Design Award™. Across every role, I focus on marketing materials and sales enablement design that boosts brand visibility and drives real engagement.
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A few fun facts: I live in Hawaii but keep Central time hours, starting my day between 4-5am. I'm a dog mom to two rescue pups adopted from local shelters.

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Meet my dogs!

Sparty & Nui

Sparty is a rescue dog found on the streets of Chicago, and is named after the Michigan State University mascot, Sparty.

Nui is a rescue from Hilo, HI. Nui means "plenty, big, large, or great" in Hawaiian. Because going from 1 to 2 dogs was "plenty"!

Sparty and Nui being playful while I'm trying to work
Sparty relaxing at home
Nui relaxing at home
Nui sitting in a chair

Recommendations

"There were countless times throughout my days where I would say the words, “Tammy is THE BEST.” So much so that my colleagues, friends, and family probably got sick of hearing it. But I cannot emphasize enough how true it is: Tammy is the *best*. She came to work for me at Pareto Intelligence and HealthScape Advisors (and eventually also Gorman Health Group [GHG]) as our first-ever dedicated graphic designer, and for a long time, it was just her and me taking on all things marketing. As a designer and artist, she is top notch. There's a reason why she wins so many awards for her work. She seems to have an endless well of creativity even when working within the confines of a single brand. Tactically, she does it all—from marketing design (email, social media, digital ads, infographics, collateral, print and direct mail, etc.)… to web and UX design… motion graphics… trade show booths… even some packaging design and custom wall decals and window clings for our office interior decorating. She also designed and launched a gorgeous new brand identity for GHG. You get the gist. Throughout everything she does, Tammy pays attention to the details but knows how to keep the big picture in mind. She is also collaborative and passionate about using great design to grow a business. I would enthusiastically recommend her to anyone who is looking for an outstanding designer to catapult their brand towards success."

Bre Bush

Head of B2B Marketing, Blueberry Pediatrics

"You know that old adage about how you can get fast or good, but you can't get both? Tammy is a unicorn who can do both. She's a talented designer who can execute your vision and is a delight to work with. She has imagination and an eye for detail and order, a combination of creative and analytical that few designers have. I highly recommend her.  Before I managed Tammy, I partnered with her to revamp the visual storytelling in our webinars. There are few phrases that strike fear in the hearts of creatives like "corporate webinar Powerpoint" but Tammy proved that she is the rare designer who can turn it into a work of art. Her willingness to push Powerpoint to its limits supported our efforts in growing our webinars into our #1 lead generator in 2024.  She's also versatile. Need a powerful infographic? She's got you. Need a template in Canva to create product one sheets in a hurry? She's got you. Need a mood board and creative direction for a campaign, plus all the assets you've thought of (and a list of the ones you've forgotten)? Hell yeah, she's got you.  Any business — B2B, B2C, nonprofit — would be lucky to have Tammy in their corner."

Stephanie (Stevie) Kuenn

Senior Director of Content and Creative, Richardson | Challenger

"There aren't enough compliments I could give Tammy Allen. She's the type of creative professional marketers DREAM of working with. Tammy takes abstract ideas and makes them business-impacting realities. From campaigns to product launches to website imagery and everything in between, there's no project she can't take on. On a professional level, she's an absolute joy to partner with. She's honest, collaborative and trustworthy, and I'd be thrilled to work alongside her again if the opportunity arose!"

Kait Smith-Chisolm

Director of Product Marketing and Brand, Richardson | Challenger

"I highly recommend Tammy for any design strategy work. She has been a pleasure to work with—responsive, collaborative, and consistently delivers high-quality results. Tammy brings more than just great design; she approaches every project with a strategic mindset, ensuring the creative direction supports our broader goals. Her ability to quickly incorporate feedback and deliver polished work has made a real impact on our team. We’re grateful for her support and look forward to continuing our work together."

Kristina Adrian

Vice President of Marketing, Alerion Advisors