CFRA Research Brand Design
This page brings together my brand design work for CFRA Research, an independent investment research firm. As the sole designer, I led a ground-up rebrand covering typography, color, and layout, and delivered a complete website redesign in six weeks. The identity then scaled across presentations, reports, and trade show materials. The work earned a 2023 GDUSA In-House Design Award™. Here you’ll find the full system and how it came to life across touchpoints.
Brand Guidelines
Click image to view full brand guidelines.
Pitch Deck
Click image to view full presentation deck.
Website Design
A complete UI redesign of the CFRA Research website, handed off to developers and delivered in six weeks as part of the brand refresh. The design applies the new typography, color, and layout system to a clear, credible experience for CFRA’s research audience.
Product & Sales Collateral
Designed for CFRA’s sales and product teams, these materials turn complex research offerings into clear, scannable pieces built on the new brand system.
Trade Show Booth
A trade show booth designed for CFRA Research, bringing the new brand system into a physical space with a cohesive, professional presence.
